Take a sip: Sample our latest work.
ARE YOU GELLIN?
DR. SCHOLL’S
Dr. Scholl’s has been a trusted brand for over 100 years. The challenge was to make their insoles exciting and relevant in our modern age.
So Tonic created “Gellin’”, a phrase and a stress-free attitude for life that became part of the American vernacular.
By shifting the selling proposition from pain relief to a product image that was totally cool, Dr. Scholl’s Massaging Gel Insoles started a craze that doubled sales in year one and secured a place in popular culture.
An Education in Asthma
ADVAIR
Millions of people with moderate to severe asthma don’t have their condition under control, and many of them don’t really understand why their symptoms keep coming back.
Tonic created a campaign that faced the issue people whom “just found out” what their Asthma really was – constriction (which they felt) and inflammation (which they didn’t feel).
The ads led to asthma sufferers’ greater understanding about their condition and more people talking to their doctors about Asthma and Advair.
Going Behind the Counter.
CLARITIN
A law was passed stipulating that decongestants containing pseudoephedrine (PSE) be removed from store aisles and moved behind the counter (BTC). Manufacturers could either move their products BTC or reformulate and remain in the aisle.
Claritin-D chose not to compromise its quality. The brand had a short window in which to get consumers to go behind the counter or lose sales to their reformulated competitors.
Tonic helped Claritin-D create a campaign that talked directly and honestly about the issue when no other brand was doing so. Remarkably with all the hurdles of going behind the counter and showing ID, Claritin-D sales actually increased.
The Perfect Spokesperson.
BONIVA
The Boniva “Sally Field” campaign may represent the perfect use of a spokesperson.
Not because we say so, but because thousands upon thousands of women with osteoporosis say so.
In this campaign, Sally talks honestly to women about her own experiences with a medication that not only stops bone loss, but actually reverses it.
No tricks, no gimmicks, but rather a woman-to-woman conversation from someone our audience respects, admires, and trusts.
The results: outstanding ad awareness and brand linkage and women asking their doctors about Boniva.
More Than a Pipe Dream.
VESICARE
There are a number of established drugs on the market that treat bladder drugs.
So how do you deal with a sensitive problem in a way that will make your brand standout, while still being empathetic?
Tonic created the “pipe people” campaign, a world populated by people made out of piping some of who had “leakage” problems. Instead of this stigma and embarrassment, consumer friendly communication makes all the right points.
The result has been a campaign that has won a great response from our target market, as well as a number of DTC industry awards.