MANAGING DIRECTOR
PAUL KLEIN
Paul’s career has been driven by a passion for building brands and a desire for reinvention. From consumer packaged goods to financial services, from food and wine to beer, Paul has led a diverse array of blue chip clients to novel solutions.
Since coming to Euro RSCG in 1997, Paul has been a driving force in helping to build Euro RSCG Tonic into a leading consumer healthcare agency and in shaping the agency’s direct and digital offerings.
He surrounds himself with a like-minded team of smart people across disciplines; people who bring a record of proven success in consumer marketing and innovation to the world of healthcare.
Leon Russell & Elton John, The Union. A terrific listen all by itself, but pays real dividends if it triggers a search for vintage Russell.
Jeter’s climb up the Yankees all time record leader charts.
The seeming randomness of it all.
Managing Director
Marty Susz
Marty’s resume reads like a who’s who of great consumer brands.
Starting his career at Benton & Bowles, Marty worked on Kraft General Foods, Procter & Gamble, and Nabisco Brands. From there he went to JWT, handling a variety of consumer packaged good accounts ranging from Warner-Lambert to Miller Brewing Company to Kodak.
Next, he went client side and headed worldwide-integrated marketing communications at IBM, first for IBM’s PC division and then in Corporate Marketing.
Today he brings all his experience to account management of Tonic. With one eye on the positioning of the brand, and another on our clients’ weekly Nielsen’s. Marty has helped create thriving brands and relationships.
Marty has a Master’s degree in International Management from the Thunderbird School of Global Management and a B.A. in psychology from Loyola University Chicago.
Clients.
NBA Playoffs.
How good my daughter’s High School Lacrosse team is this season.
Managing Director, Executive Creative Director
Phil Silvestri
Brands in virtually every consumer category has benefited from the creative vision of Phil Silvestri. Phil has won almost every creative advertising award in the business, but his proudest achievement is helping to build Tonic from scratch.
Phil’s first job, after graduating from the School of Visual Arts, was as an Art Director at the highly creative Della Femina agency, where he eventually became Executive Creative Director. Through a series of mergers, that first job led directly to Euro RSCG and Tonic.
In that time, he’s created memorable work for Nestlé, Subway, MCI, Volvo, Philips Electronics, Schering-Plough, GlaxoSmithKline and many other brands.
In addition to running the Tonic creative department, along with his long-time partner Rich Roth, Phil is a hands-on creative director. In fact, one client, Select Comfort, even wanted Phil to direct their TV spots, a rarity in today’s creative world.
When once asked, “What’s the most important thing you do for clients?” Phil’s answer was a classic: “Listen”.
Hillbilly music and Eminem.
Late night with Jimmy Fallon, Mad Men and Netflix.
My wife’s cooking.
Managing Director, Executive Creative Director
Rich Roth
Along with partner Phil Silvestri, Rich serves as Creative Director for all the DTC and OTC healthcare advertising in the agency.
His creative spark is also evident in everything he touches. Rich’s work has the world “gellin’” with Dr. Scholl’s insoles and has helped consumers move from a “four-day-old burrito” to a healthful,
delicious Lean Cuisine alternative.
Rich is the kind of creative director who believes in building ideas and people, rather than being some sort of “ad critic”. You can see the difference in the work and the loyalty of his team.
Rich has a B.B.A. degree in marketing from Pace University. His path to Tonic followed the same road as Phil, from creative director of Della Femina to Euro RSCG.
Rich knows how great creative can help transform a business. Whatever the tone of voice—audacious, inspiring, surprising—his work always fits the brand and its business aspirations.
To old time radio, like Dragnet, on Satellite Radio.
Boardwalk Empire on HBO.
My new Traffic App on my iPhone.
Managing Director, Strategy & Planning
Kate Gill
Kate’s talent for compelling comprehensive research with an understanding of creative communication has been a mainstay for producing big ideas that work on every level for our clients. She’s a master at finding the emotional as well as the logical connection that’s most effective.
Kate has 20+ years of strategic planning and research experience with clients such as GlaxoSmithKline, Amgen, and Novartis. Kate has supported new products and services from United Healthcare, Philips, Hallmark and Reckitt Benckiser.
Kate’s love of research and the media began at NBC, where she conducted audience surveys, opinion surveys, and content analysis for NBC Nightly News and the Today show. Then the agency world beckoned, and Kate responded, broadening and deepening her experience at Bozell, Kenyon & Eckhart, and William Esty, on accounts such as Colgate and American Home Products.
Kate earned her B.A. in journalism from Fordham and her master’s degree at the University of Pennsylvania’s Annenberg School of Communications, studying methodologies ranging from multivariate statistics to ethnographic research and experimental design.
My next door neighbors, Phil and Rich, having a passionate discussion about creative in their office.
BAAD TV by Arthur Aviles Typical Theatre.
How my Christmas cactus blooms exactly on time each year.
Director of Relationship Marketing
Maureen Russell
One conversation with Maureen and you get a sense of her passion for integrating relationship-marketing disciplines with new technologies to solve the challenges facing health and wellness brands.
Currently she works with GSK’s Advair, Treximet, and Potiga, Genentech’s Boniva, as well as Sanofi-Aventis’ Lantus and Apidra. Her teams are driven to develop innovative, evidence-based solutions to deliver results for customer acquisition, conversion, and adherence – and to continuously optimize them.
Throughout her career, she has worked in financial, technology, telecom and many other consumer categories including AOL/Time Warner’s music and book division. There, Maureen combined several passions: reading, music, and relationship marketing. She directed all customer acquisition, loyalty, and retention campaigns across 26 brands. She launched their digital CRM efforts and established the company’s first corporate-wide RM program.
Maureen holds a B.S. from the University of Delaware. As a speaker for the DMA’s National Center for Database Marketing, she continues to share her passion for the power of relationship marketing.
Dan Black on the iPod and the full spectrum of satellite radio.
Laura Linney. On Broadway in Time Stands Still, on ShowTime in The Big C — inspired.
Finishing a good book, good wine and good conversation –on the same day.
Creative Director, Relationship Marketing
Kurt Nossan
Armed with a journalism and broadcasting degree, Kurt started out his professional life as a Production Assistant for the Bravo TV network.
Soon the agency life started calling and lured him into pencil-sharpening stints at TMP Worldwide, Draft Worldwide and JWT with work for clients ranging from Chase, Verizon, Red Lobster, and Pizza Hut, to Merck’s animal health division.
Kurt has gone on to: prompt coffee lovers to sip the many delights of Gevalia, soothe the stomachs of those in digestive distress with Pepcid AC, and compel the nutritionally challenged to stay loyal to the frozen charms of Lean Cuisine. Kurt’s proudest moment: the integrated multichannel Dove “pro age” campaign: Beauty has no age limit.
Always a good-health seeker, he’s happy to find himself in a career brimming with wellness.
The lady known as Gaga.
Nurse Jackie.
The Immortal Life if Henrietta Lacks.
Creative Director, Digital
Heidi Waldusky
As the Digital Creative Director, Heidi is responsible for keeping an innovative eye on our roster of health and wellness brands. She plays an indispensable role in delivering work that hits the creative and strategic mark for our clients.
Prior to joining EuroRSCG, Heidi helped lead the creative team at G2 Direct & Digital, working to launch branded and unbranded digital efforts behind several pharma products, including Aromasin, Orencia, and Selzentry. Before being fully immersed in the pharma world, her portfolio included award-winning work for Hewlett-Packard and Sysco Food services at the AdCetera Group.
Heidi spent her formative advertising years in the Lone Star State and continues her search for the perfect bowl of ‘chili con queso’ in New York.
My mom telling me I need to come home earlier for the holidays.
The Wiki Leaks saga, Food Network, and the NYC rental market. (I need an elevator in my life.)
Watching creative people create.
Managing Director, Strategy & Planning
Sarita Bhatt
Director of Digital Strategy & Planning at Tonic, Sarita focuses on developing innovative digital marketing strategies in health and information technology. Her life before Tonic has given her a unique global perspective, given that she has chaired a group at the UN on advanced networking technologies, and is co-founder of a non-profit organization that provides assistance to public health programs for women in India.
Specifically, she has led the digital strategy group at Ogilvy, for clients like Pfizer, Johnson & Johnson, Novartis, Wyeth and Boehringer Ingelheim and focusing on social media trends for IBM. She was also a Manager in the Advertising Strategy and Planning department at the New York Times and NYTimes.com.
Prior to advertising, Sarita worked for the U.S. Department of Commerce, serving as a subject-matter expert on topics such as cybersecurity and internet policy. She was also a senior staffer for the Assistant Secretary of Commerce.
Sarita holds a B.S. in Communications from New York University and a M.A. in Communications, Culture & Technology from Georgetown University.
If you’re not impressed already, Sarita plays the bass guitar, is a trained Indian classical dancer and avid digital filmmaker. When she isn’t walking her dog, Günther, around Brooklyn, she’s blogging at tonicblog.eurorscg.com and/or tweeting at @saritabhatt.
Phil and Rich discussing the “house rules.”
Netflix on my iPhone.
The fact that none of my digital devices are ever fully charged.